The clicks and clunks of price guarantees.

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The Web is filled with different pricing structures -- retail, online-only discounts, shopping bots, economy-of-scale pricing (i.e., Accompany.com) and rebates that have to be calculated into the final price. Confused by that list? Well it gets worse when you try attaching numbers. Good luck.

Since youre building a solid online business plan, youll probably want to eliminate confusion and instill potential customers with pricing confidence. One site
Customers can and will switch loyalty, but to do so takes a gentle balance of price and trust.
well known to customers for its range of products and low guaranteed prices is Buy.com. With Buy.com on everyones block, what's the point of selling anything online knowing you'll have to compete with its prices?

Don't be so quick to give up. You can overcome the online megalomania. Customers can and will switch loyalty, but to do so takes a gentle balance of price and trust.

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